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Bounty Fresh, the Chicken Expert

Health & Fitness

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Bounty Fresh, the Chicken Expert


FOR many years, Bounty Fresh Food Inc. (BFFI) dedicated itself in providing Filipino families with fresh, all-natural chicken products that will be truly loved regardless of reason or occasion.

With a bevy of prestigious national and international awards in the poultry and livestock industry for product excellence, coupled with exceptional consumer service, BFFI is truly the “chicken expert.”

From its early years, Bounty Fresh developed and introduced its own innovative and globally accepted standards in raising poultry from farm to plate. It is the only poultry integrator that continuously innovates and invests in new systems and poultry technology. Before a Bounty Fresh Chicken product arrives in the kitchen, it is guaranteed that it went through a stringent processing, giving the customers only the freshest chicken available and real value for their money.

In 2009 BFFI was the first Philippine company to win the Best Poultry and Livestock Company Award at the 2009 Asian Livestock Industry Awards held in Kuala Lumpur, Malaysia. Topping the categories like Technological Excellence, Food Safety, Marketing Excellence and Industry Leadership, Bounty Fresh truly deserves its tag as “Asia’s Best.”

It all starts with the feeds, ensuring clean and safe produce. The Chicken Expert carefully selects the raw materials it uses, giving the chicken the right nutrition they need to grow. With its national network of feed mills, feeds are always delivered fresh to the farms, safe for chicken consumption.

On the other hand, the breeders or the chicken that produce day-old chicks are kept in breeder farms under a controlled environment to keep them cool and comfortable. The modern breeder house has automated feeding and egg-collection systems that ensure timely collection, and a clean and safe environment for the eggs. These eggs are then brought to the hatchery for incubation and hatching.

Bounty Fresh is also the first company to introduce the single-stage hatchery incubation systems. This system ensures that eggs of a similar stage of development are grouped and incubated together. Careful precision is required in giving each egg the right temperature it needs to develop. After 21 days of incubation, eggs develop and hatch into chicks.

After that, chicks are brought to tunnel-ventilated broiler farms where they are grown. There, the chicks feel more relaxed since they have more space to roam around and prevent them from being sluggish. The environment is also controlled—not too cold and not too hot —to make the chicks grow at a healthy rate and, at the same time, prevent sickness.

Also, as an added precaution, farm personnel who provide feeds and water need to take showers before entering the houses to make sure the growing environment of the chicks is always kept clean and biosecure.

Finally, when the chicks are fully grown and become healthy chicken with the right size and weight, they are then brought to Bounty Fresh’s Triple-A Processing Plant that is certified by the National Meat Inspection Commission for processing. Before leaving the plant, the chicken undergoes a thorough inspection process under the plant’s bio-security measures to make sure that these chickens are disease-free and also free from foreign materials.

Chicken products are then vacuum-sealed to keep the natural flavors and juices in, keep bacteria out and prolong the product’s refrigerated shelf life. All of these procedures are implemented to help produce Asia’s Best Chicken, by no other than Bounty Fresh—the Chicken Expert.

“Bounty Fresh is all about customer satisfaction. We only give our valued customers high-quality and safe poultry products that are produced in a clean and safe environment with very strict poultry-management practices,” Carl Chung, Bounty Fresh AVP for operations development department, said. “As your chicken expert, we commit ourselves in giving the Filipinos Asia’s best chicken.”

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